Blogs

March 16, 2017
 

Sponsorship – Killing Ourselves Softly

More articles by »
Written by: Derek Buono

This editorial is featured in VRC_024. A full feature article on interviewing the industry on this can be read. Want to read it? Just buy the newest issue and join us.

Sponsorship – State of the Union

I wanted to be sponsored (1). Even when I sucked, I believed I was good enough to be sponsored (2). Back when I was working at a hobby shop, I even got sponsored by HRP. How? I answered their invite to be sponsored (3). I got a 40% deal from them … which wasn’t a sponsorship. It’s like selling knives or energy drinks in a pyramid scheme yet believing you’re operating a legit business (4).

Twenty-five years later, this continues, in much how they have dragged Star Wars along the same way as Star Wars has “continued.” How many people do you know who are “sponsored?” In most sports, it’s a rarity; but in RC, it almost seems as though everybody is sponsored. I won’t use the “direct sales” term yet, but there are definitely pros and cons to this current trend in the industry, and rather than offering just my opinion, I’ve decided to pose this question to the industry and get their take on it. So in this issue, you will hear from those offering sponsorships, the hobby shops it affects, the manufacturers that don’t do it, and even a random person who doesn’t know anything about it.

You still want to be sponsored?

1. I still do.
2. At one point, I was good enough to be sponsored. Seriously.
3. I had to write them a letter. Really, I wrote an application.
4. Harassing your family to buy a knife isn’t a good business model.



About the Author

Derek Buono
Derek Buono
Derek Buono– Started in the industry as an assistant editor at RC Car Action where he spent 2 years before being recruited by Xtreme RC Cars Magazine. For the past 10 years Derek lead Xtreme RC Cars and helped double the circulation, improved editorial quality and helped lead the market in design and creativity. Derek@vrcmag.com



Advertisement
 
 

 

Velocity RC Cars Magazine Issue #31 – Download Now! Just $2.99!!

Bashing to Racing, we cover it all in every issue to offer every level of RC freak something to read about. This issue we pack in reviews. We test the new AE B6.1 Buggy to see if adding a “.1” is everything they say. We bas...
by Derek Buono
 

 
 

RC4WD Mini Gelande II RTR Photo Contest – Send Pics and Win

We love scalers. The build is half the fun, and getting that killer photo/video might be the other half! We are finishing our review of the 1/18-scale RC4WD Gelande II RTR’s and thought it would be a good time to see if a...
by Derek Buono
 

 
 

Velocity RC Cars Magazine Issue 30! Download Available NOW – Just $2.99

Issue #30 of Velocity RC Cars Magazine is available for instant download. That’s right, you instantly get over 130 pages of RC excitement right on whatever device, or desktop you are using for cat videos. Our PDF version mean...
by Derek Buono
 

 

 

Losi Super Baja Rey Video Review

Velocity RC Cars #30 (available March 2018) will feature the full review of the new Losi Super Baja Rey. This big 1/6-scale electric desert runner can reach speeds of 60+ mph with a pinion swap and delivers some good looks and ...
by Derek Buono
 

 
Free Trial of Velocity RC Cars Magazine
 

Kyosho Outlaw Rampage Video Review

There’s a throwback to a vintage Kyosho vehicle in the name of this new truck, but under the body there is nothing vintage about it. The new Outlaw Rampage might be confused if it wants to be a slow scaler, or a sand disp...
by Derek Buono
 

 

 

Velocity RC Cars Magazine – Issue #29 Download Instantly – Just $2.99!

158 pages is something that is more impressive if we printed the magazine. Velocity RC Cars Magazine has always been content first. That’s why we buy stuff right? This issue features 5 reviews, tips on how to paint stuff, new...
by Derek Buono
 

 



Advertisement